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The Bay of Plenty is a crescent-shaped bay on the east coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east. It was named by the explorer James Cook in October 1769 and translates as 'Bay of Plenty'. The Bay's climate is ideal for growing kiwis, avocados, citrus and the popular and rare feijoas. James Cook noticed on his arrival that the Maori tribes of the Bay of Plenty were well supplied with food - hence his choice of name.